We are HL Group. We help build great brands.

Who We Are

HL Group is a diverse mix. We are marketing strategists, media specialists, television producers, journalists, experiential event producers, copywriters, corporate and crisis counselors, public affairs experts and publicists. Our 125+ professionals in New York and LA have a global reach.

Our Philosophy

HL Group is a strategic marketing and communications firm based in New York City and Los Angeles. We believe that public relations can be the most important element in your marketing mix. We craft rich, tightly structured, multiplatform programs with public relations at their core.

Our Clients

HL Group represents many of the world’s most celebrated brands, spanning an array of categories: fashion, travel and hospitality, retail, interior design, consumer goods, technology, automotive, public service and philanthropy, to name but a few.

Oct 8, 2014

Tourism Victoria hires HL Group as US PR firm

PR Week

Jun 25, 2014

PRWeek: Eggcellent effort leverages artists, public to raise funds

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Jun 16, 2014

HL Group wins Bronze Lion for #Unapologetic Barbie Campaign

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Jan 8, 2014

Glendale, Calif. Awarded 2013 Curbed Cup!

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Sep 9, 2013

Lynn Tesoro featured in “New York Fashion Week Power List”

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May 8, 2013

HL Group Named Global AOR for Hilton Luxury Worldwide

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Jan 10, 2013

Dec. 31, 2012: HL Group launches Beck’s Sapphire on behalf of A-B InBev

Sep 6, 2012

Lynn Tesoro takes WWD behind the scenes of NYFW

Read the Article Here

Sep 4, 2012

HL’s Dina Fierro featured in NY Times’ On The Runway blog

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Jun 29, 2012

HL President, Michele Cerwin guest blogs on PR Week Insider

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May 29, 2012

Bolthouse Farms Wins Three Effie Awards

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May 14, 2012

Crain’s NY Announces Chris Giglio’s Promotion to Executive VP

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May 10, 2012

HL Group Wins Sabre Award for Mattel Campaign

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May 7, 2012

HL Group Produces Mercedes-Benz Transmission LA

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Apr 18, 2012

Hamilton South Featured on CFDA Panel on Fashion Investment

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Mar 23, 2012

Hamilton South Interviewed at Mint Luxury Summit in Mumbai

Watch the Interview Here

Jan 20, 2012

HL Group LA Stylish Assistants Featured in Refinery 29

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Nov 8, 2011

Hamilton South Speaks at Mines to Market Conference, Jaipur

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Nov 8, 2011

HL Group’s Stylish Staffers Featured in Racked

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Aug 2, 2011

HL Group Speaks to CFDA About Celebrity Dressing

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Jul 25, 2011

HL Group Named AOR for Moroccan National Tourism Office

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Jul 15, 2011

RadioShack and HTC Pop-Up Launch Event for 3-D Device

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Jun 29, 2011

Hamilton South Delivers Keynote at Luxury Interactive

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Jun 20, 2011

HL Group Appointed AOR for Poppin

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Jun 9, 2011

HL Group Appointed AOR for MoMA Design Store

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May 11, 2011

Hamilton South to Speak at Asia Fashion Summit, 5/19

Event Details Here

Mar 29, 2011

Michele Cerwin to Speak at Afingo Fashion Forum, 4/1

Event Details Here

Mar 29, 2011

Guillermo Zalamea Keynote at Retail Camp Conference, 4/9

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Mar 28, 2011

HL Group Wins Two 2011 Bulldog Gold Awards

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Mar 12, 2011

Crate & Barrel Donates $100,000 to DonorsChoose.org…

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Feb 15, 2011

WSJ: Guys and Dolls Crash Christie’s

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Feb 9, 2011

Hamilton South & Lynn Tesoro in Top 50 Most Influential

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Feb 1, 2011

HL Group Named Agency of Record for Bolthouse Farms

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Jan 17, 2011

Hamilton South Speaks With Gilt Groupe Founder and H-P CMO

Read the Article Here

Client Work

Mercedes-Benz USA

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For more than five years, HL Group has proudly overseen countless event marketing and influencer engagement projects on behalf of Mercedes-Benz USA.

Our team creates one-of-a-kind experiences to broaden brand awareness among influential tastemakers and enable them to interact with the prestige brand in a unique way. HL Group has expanded the Mercedes-Benz profile among clients by establishing strategic partnerships with cultural institutions including: The Museum of Contemporary Art, Los Angeles and the Moroccan National Tourism Office, among others.

HL Group also frequently produces brand-building experiences around high-profile happenings such as Art Basel Miami Beach and the annual Mercedes-Benz hosted Academy Awards viewing party as well as intimate events in regional markets targeting the affluent consumer. Most recently, we worked with Mercedes-Benz to bring to life Transmission LA: AV Club, a month long art experience curated by Mike D of the Beastie Boys in partnership with MOCA, featuring 16 artists and multiple performances.

Crate & Barrel

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As Agency of Record for Crate and Barrel, HL Group consistently tells the brand’s story of design heritage and category leadership in contemporary home furnishings media.

Over the course of our four-year relationship, HL Group has applied expertise to a vast range of initiatives and marketing platforms; from executive positioning to product placement to store openings, HL Group strives to consistently communicate the Crate and Barrel point of differentiation as the retailer celebrates its 50th anniversary.

The result of our combined efforts has been vast elevation of consumer perception through design, shelter, lifestyle and business media. Crate and Barrel can regularly be seen in the pages of top publications such as Elle Décor, Food & Wine and The New York Times.

TOMS

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HL Group has proudly worked with TOMS since the brand’s inception in 2006, helping to introduce the One-for-One concept to the world and establish founder Blake Mycoskie as a celebrated voice of authority in social entrepreneurship and cause-driven fashion.

We have garnered feature coverage from the likes of Fortune, Vogue, Time, People and BusinessWeek, and broadcast segments on The Today Show, Good Morning America and CBS Sunday Morning.

TOMS has also achieved a groundswell of consumer awareness through coveted brand and retail partnerships. The result of our joint communications efforts to date is 1,000,000 pairs of shoes donated to children in need – and counting.

Expedia

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HL Group began consulting for Expedia in 2008 on brand marketing and communications related issues, and, eventually, our relationship grew to PR Agency of Record.

To ensure we continuously deliver quality performance, HL Group immerses itself in the complex world of Expedia to understand their business objectives. We employ a customized approach and metrics to ensure success.

We work to systematically deepen the brand’s relationships with the most relevant voices in the travel community and engage with consumers across all channels, from traditional print and broadcast media to social media and elsewhere.

Expedia has directed HL Group to emphasize the quality of placements rather than their quantity. To that end, HL Group annually secures major print and broadcast features that drive transactions and position Expedia above the competition.

Marchesa

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Since the designer brand’s launch in 2004, HL Group has served as a trusted partner to the establishment of Marchesa globally.

Working in tandem with designer Georgina Chapman and co-founder Karen Craig, HL Group manages the brand’s high-profile image amongst top-tier editors, stylists and celebrities.

To date, our media relations efforts have secured international fashion feature coverage from Vogue to Harper’s Bazaar UK to Tatler Russia. In addition to coordinating NY Fashion Week presentations, HL Group supports brand extensions and collaborations from bridal to beauty to jewelry.

Marchesa has successfully achieved prominent status at the forefront of the American fashion industry and, when they garnered a CFDA Fashion Fund nomination for their vision, we celebrated and immediately began planning for future accolades to come.

David Yurman

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HL Group has worked closely with David Yurman for almost a decade. Our partnership is inclusive of a comprehensive range of services including brand consultancy, global media relations, partnership development, executive positioning and event services.

Over the years, HL Group has stood by the side of David Yurman as the brand has launched new category collections, expanded its global retail presence and continually evolved its unique vision.

Today, David Yurman is considered the definitive American jeweler, and HL Group continues our marketing and communications services to help shepherd and protect that iconic status.

Bolthouse Farms

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HL Group was initially retained by Bolthouse Farms, the largest producer of baby carrots and a top premium juice and salad dressing brand, to launch its first ever advertising campaign – “Eat ‘Em Like Junk Food.”

Our communications efforts turned a regional campaign into national front page news and catapulted the brand and its leadership team into the media spotlight.

Leveraging the success of the campaign, HL Group continues to position the company and its executives as leaders in the health & wellness debate, securing high-profile placements in Fast Company, The New York Times, Forbes, Bloomberg TV and a recent profile segment on Nightline. Simultaneously, we ensure the products are featured in influential outlets that speak to the core consumer including The Today Show, O Magazine and high-authority blogs.

PUNTACANA Resort & Club

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HL Group works with PUNTACANA Resort & Club to establish the resort as the definitive luxury destination to high-net worth individuals internationally.

We develop a diverse set of newspegs to earn media interest and implement marketing programs to directly influence reservations and sales.

HL Group executes an annual global road-show in markets such as Madrid, Toronto, Dallas, New York and Buenos Aires. We have secured a truly international slate of coverage including Financial Times: How to Spend It, Robb Report Arabia, and Harper’s Bazaar India.

Diane von Furstenberg

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HL Group has been Diane von Furstenberg’s agency partner for 5 years, supporting the brand through large-scale initiatives and cross-category collaborations.

HL Group focuses on maximizing opportunities for DVF that communicate a consistent brand voice through special projects such as International Women’s Day, the DVF Awards held annually at the United Nations and a partnership with Warner Bros. to launch a limited edition Wonder Woman Collection.

For each initiative, our team collaborates with the brand to secure features in lifestyle, business and socially-driven media outlets to bolster DVF’s presence as a lifestyle brand and champion for women’s empowerment.

Finally, HL Group consistently supports brand growth through global programs such as “The Journey of a Dress” exhibit, new category launches such as the DVF Home Collection and other brand marketing efforts.

HSN

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Multichannel retailer HSN retains HL Group to showcase the company’s position as an innovative retailer as well as drive consumer awareness for its numerous brand launches and partnerships.

Over the past few years, HL Group Corporate Communications has successfully and consistently positioned the HSN executive team and leadership as a go-to industry source in top business print and broadcast media outlets from Dow Jones to CNBC.

Additionally, CEO Mindy Grossman is often recognized for her brand vision in such superlative lists as The Financial Times “Top 50 Women in Business.” On the consumer front, HL Group effectively works to drive editorial perception and engage consumers in new brand introductions annually in fashion, beauty and home.

Mattel

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HL Group collaborates with Mattel to maintain Barbie’s status as a fashion & pop culture icon through creative programming and media outreach. We began our relationship with a year-long celebration of Barbie’s 50th Anniversary.

The whirlwind campaign reached its peak with a New York Fashion Week runway show for which designers such as Marchesa, Rachel Roy and Vivienne Tam created looks inspired by Barbie’s celebrated wardrobe.

At campaign conclusion, Barbie’s birthday was front page news nationally and sales jumped 12% in just one year, the biggest Barbie sales increase in over ten years.

HL Group continued with a national communications campaign to reunite Ken with Barbie through a branded content web series, social media and media-worthy partnerships including Christie’s Auction House and CFDA menswear fashion designers. And like Barbie, Ken was headline news – in The Wall Street Journal, “The Daily Beast,” New York Magazine and beyond.

H-P

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HL Group supports H-P to integrate platforms outside its discipline and expand its footprint to industries that directly influence consumers; from media to fashion to philanthropy.

Whether it’s a partnership with Newsweek and The Daily Beast “Women In The World” Summit, or an alignment with DonorsChoose, we connect HP to tastemakers and opinion-formers through influencer networking programs, unique media-driving affiliations and thought leadership opportunities.

Moda Operandi

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HL Group was initially retained by Moda Operandi to help launch the luxury e-commerce platform, carving out a niche identity for the business in a saturated online retail market and attract interest from the business and investor community.

Today, HL Group continues to manage a targeted communications and executive positioning strategy, emphasizing the global scale of the business, exclusive product offerings, and the platform’s industry impact through media outreach efforts in consumer and business outlets. HL Group regularly secures high-profile features in outlets including Wall Street Journal, The New York Times, Women’s Wear Daily, and Architectural Digest as well speaking opportunities for Moda Operandi executives at leading industry events in the fashion, retail and technology space including Fashion Digital New York, Stylecaster State of Style Summit and Condé Nast Digital Day.

 

Caruso Affiliated

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HL Group serves as a strategic partner to Caruso Affiliated, positioning the company as a global leader in immersive lifestyle developments, and a national model for the future of residential and commercial spaces.

HL Group manages corporate communications for Caruso Affiliated and its founder by highlighting philanthropic activities, the company’s positive economic and social impact on Los Angeles and expansion into new initiatives beyond California.

Since engaged, HL Group has secured continuous coverage in top-tier national outlets such as Wall Street Journal, Women’s Wear Daily, Vanity Fair, Forbes, Financial Times, DuJour, CNBC, Associated Press among others and has successfully positioned Mr. Caruso as a retail pioneer who is reinventing the brick-and-mortar model to thrive in a rapidly changing social and digital landscape.

Liberty United

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HL Group was retained by Liberty United, a social venture that recycles illegal guns into jewelry to benefit non-profits aimed at ending gun violence in the U.S., to raise consumer and influencer awareness of the brand it its founder, Peter Thum.

The agency’s communications strategy, focused on the importance of the brand’s mission, designer collections and the Company’s philanthropic efforts, have elevated Liberty United as a “go-to” case study of companies making a difference.

HL Group executes a thought leadership campaign for Thum, levering his success as a leading social entrepreneur to bring more attention to the brand with both business and investor audiences. Corporate Communications works closely with the Fashion and Social Media teams to maximize Liberty United’s presence in the media through corporate profiles across top-tier business publications. Recent feature coverage has appeared in USA Today, Bloomberg Businessweek, Financial Times, CNBC’s Squawk Alley and more.

Studio In A School

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Renowned arts & education non-profit, Studio in a School retained HL Group to enhance its profile and build momentum during the months preceding its 35th Anniversary Gala celebration.

HL Group’s communications efforts successfully position Studio in a School, its numerous programs, and its leadership team in a variety top-tier media outlets, driving increased traffic to Studio’s website and creating buzz around the organization’s critical work for New York City’s public school system.

Since our collaboration, HL Group has secured brand features in national media platforms as well as every critical New York regional outlet. Studio has been featured on “Eyewitness News”, “NBC News”, WNYC Radio’s” Leonard Lopate Show”, National Public Radio’s “Morning Edition”, The New York Times, and “The Colbert Report.”

A Place For Mom

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HL Group initiated a partnership with A Place for Mom to support a brand repositioning strategy for the company.

By highlighting years of successes and positioning key spokespeople as thought leaders in the caregiving, aging and senior housing space, HL Group has helped to shift consumer perception of A Place for Mom and elevate the company’s national profile as a leading resource on senior living and caregiving issues.

Our efforts help reinforce and deepen relationships with existing and future partners within the industry and have engaged numerous consumers across the country.  Significant media results in both business and consumer-facing press garnered include CNN, MoreThe Associated Press, NPR, Fox Business and a regular Huffington Post column, positioning CEO, Sean Kell as a thought leader in the space.

Bolthouse Farms

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HL Group was initially retained by Bolthouse Farms, the largest producer of baby carrots and a top premium juice and salad dressing brand, to launch its first ever advertising campaign – “Eat ‘Em Like Junk Food.”

Our communications efforts turned a regional campaign into national front page news and catapulted the brand and its leadership team into the media spotlight.

Leveraging the success of the campaign, HL Group continues to position the company and its executives as leaders in the health & wellness debate, securing high-profile placements in Fast Company, The New York Times, Forbes, Bloomberg TV and a recent profile segment on Nightline. Simultaneously, we ensure the products are featured in influential outlets that speak to the core consumer including The Today Show, O Magazine and high-authority blogs.

Mercedes-Benz USA

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For more than five years, HL Group has proudly overseen countless event marketing and influencer engagement projects on behalf of Mercedes-Benz USA.

Our team creates one-of-a-kind experiences to broaden brand awareness among influential tastemakers and enable them to interact with the prestige brand in a unique way. HL Group has expanded the Mercedes-Benz profile among clients by establishing strategic partnerships with cultural institutions including: The Museum of Contemporary Art, Los Angeles and the Moroccan National Tourism Office, among others.

HL Group also frequently produces brand-building experiences around high-profile happenings such as Art Basel Miami Beach and the annual Mercedes-Benz hosted Academy Awards viewing party as well as intimate events in regional markets targeting the affluent consumer. Most recently, we worked with Mercedes-Benz to bring to life Transmission LA: AV Club, a month long art experience curated by Mike D of the Beastie Boys in partnership with MOCA, featuring 16 artists and multiple performances.

Crate and Barrel

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As part of our AOR relationship with Crate & Barrel, HL Group’s Events team concepted and produced a modern take on the classic farm-stand.

Upon arrival, guests were greeted by tables overflowing with complimentary local produce which they were invited to “pick” and take home. They also enjoyed a locally sourced menu on the new Crate product that highlighted the #farmtocity process.

More than 40 top editors were in attendance.

MANA

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To launch a new beauty concept and product line, HL Group created a museum-like installation for high-profile editors and influencers at Center548 in New York City.

The Events Team worked in tandem with WE SEE BEAUTY to outfit the venue with content and décor curated by Ariana Mouyiaris. Handpicked content available on WE SEE BEAUTY was brought to life through computer installations and available for preview on iPad’s and iMacs.

Faberge

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In celebration of Faberge’s New York retail launch, HL Group produced a private cocktail event for a prestigious group of style influencers and media in partnership with the New York Botanical Garden and hosted by Olivia Palermo.

Event details ranged from the construction of garden trusses and lighting installations, to creative branding elements and catering. While previewing Faberge’s collection pieces, guests enjoyed a Russian-inspired menu including Caviar and a vodka bar.

Stella Artois

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To launch Stella Artois’ digital interactive experience “The Chalice Factory,” HL Group transformed the Thom Bar at in New York City into a setting that immersed attendees in the Stella Artois experience.

The Stella Artois World Draught Master was on-site to showcase the 9-Step Pouring Ritual to lifestyle media who had the opportunity to try their hand at the “Perfect Pour.” Guests also left with a monogrammed Chalice created on-the-spot by an engraver.

 

Guess Fragrance Launch

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HL Group was retained by Coty, Inc. to produce the global media launch for the new Guess Homme fragrance with the goal to create a luxurious, seductive environment.

The event was held at the Top of the Standard with décor taking cues from the fragrance notes and bottle and inclusive of a performance by John Legend.

Valentina

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HL Group executed an editor launch event at the Mondrian Soho Hotel Penthouse to introduce Valentino’s newest fragrance for women.

The team created a visual installation that included: runway footage, 360º views of the new bottle, walls uniquely crafted to reflect the pantone color of the Valentina bottle flower, acrylic pedestals with mirrored-tops to display the fragrance and custom flower arrangements to reflect the notes of the perfume.

About Us

Our Story

HL Group was founded in 2001 by Hamilton South and Lynn Tesoro.

We offer our clients the highest level of marketing and communications services; from media relations and corporate communications strategies to flawless event execution, we have an unparalleled record for exceeding our clients’ objectives.

The company boasts an expansive repertoire of services and a distinguished client portfolio spanning fashion, retail, beauty, consumer products, technology, home design, travel and hospitality brands, as well as corporate, media and philanthropic concerns.

Our executive team has decades of experience and deep relationships with influencers and media worldwide. HL Group is a member of MDC Partners, a network of prominent, forward-thinking communications agencies.

Collaborative to the Core

To achieve success on behalf of a client, it helps immensely to have been one yourself.

Prior to founding HL Group, our senior leadership built and shepherded global brands. Many of our employees came either from the client side, or from positions in broadcast, print journalism and marketing.

We understand our clients’ challenges because we’ve experienced them ourselves. This allows us to approach client challenges from multiple angles and to deliver counsel that is thoughtful, strategic and impactful.

We are a strategic communications partner that knows ROI is a product of true collaboration and integration. That is why we offer customized strategies that yield measurable results, while delivering bold creative solutions and pragmatic implementation.

The HL Advantage

HL Group provides executive leadership, unparalleled resources and a wealth of expertise:

  • Trusted relationships with international editorial decision-makers in fashion, lifestyle, consumer, media and corporate sectors
  • Access to a varied array of high-profile influencers, partners, events, and charitable programs
  • Account management led by seasoned senior executives
  • Expertise in marrying traditional and social media platforms
  • Experience developing a diverse range of communication solutions – from brand launches to global expansions
  • Seamless bi-coastal account teams
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Hamilton South

Founding Partner

Hamilton South is a distinguished marketing and communications executive with years of experience counseling some of the world’s most noteworthy brands.

Mr. South oversees corporate advisory services to global consumer products, technology and luxury lifestyle brands. Mr. South also serves as a Strategic Advisor to Fireman Capital Partners and sits on the boards of Baccarat (EPA: BCRA), Diane von Furstenberg and David Yurman.

Mr. South is considered a noted authority in the luxury goods, consumer brand, and new media sectors. He has spoken at the WSJ Executive Marketing Summit, National Retail Federation and Luxury Interactive Summit. He is frequently quoted in prominent media outlets such as The Economist, Forbes and The New York Times.

Prior to launching HL Group in 2001, Mr. South served as President and Chief Marketing Officer of Polo Ralph Lauren. Overseeing all brand marketing, advertising and new business development for Polo brands worldwide, he spearheaded RL’s brand transition from a private to publicly-traded company. Mr. South was also an Editor-at-Large for Vanity Fair magazine and a Director of Public Relations at Giorgio Armani SpA.

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Lynn Tesoro

Founding Partner

Lynn Tesoro is a globally recognized communications executive with extensive knowledge of fashion, luxury and lifestyle-related businesses. Ms. Tesoro is consistently retained by top consumer brands to identify growth and positioning strategies.

She has been associated with many noteworthy brand launches and advises a distinguished roster of clients who rely on her as a long-term communications partner and counsel.

Prior to founding HL Group, Ms. Tesoro was Senior Vice President of Corporate Communications and Marketing at Polo Ralph Lauren overseeing media relations, marketing, launch initiatives and advertising across all Collections and brands within the Ralph Lauren portfolio.

She was Global Vice President of Communications and Special Events at Calvin Klein, during a period of significant expansion. Ms. Tesoro started her career at Giorgio Armani where she and Hamilton South began their long-standing partnership.

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Guillermo Zalamea

Partner

A partner since 2007, Guillermo Zalamea has been integral to the firm’s growth across a range of categories, particularly menswear, home design, art and architecture. Mr. Zalamea is based in Los Angeles overseeing the firm’s West Coast operations.

Prior to joining HL Group, Mr. Zalamea served as Fashion Editor of Esquire for eight years, where he conceptualized and produced the magazine’s monthly men’s fashion coverage. His editorial background, trend forecasting experience and depth of market intelligence make him uniquely qualified in helping clients build media-worthy brand messages.

After his time at Esquire, Mr. Zalamea was Director of Public Relations for Giorgio Armani SpA and Senior Director of Public Relations & Marketing for Polo Ralph Lauren. He also directed the marketing and public relations team that launched designer John Varvatos domestically, in Asia and in Europe and was a founding contributing editor for Out Magazine.

Mr. Zalamea is fluent in Spanish and often works with cultural institutions and clients focused on the Latin American market. He is a noted authority in the Home Design category and has stewarded HL Group’s Shelter division for five years. Mr. Zalamea has appeared as a keynote speaker at interiors industry conferences, including the Design Leadership Summit.

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Amy Hufft

Executive Vice President, Business Development

Amy Hufft oversees business development and works with teams on strategic planning, partnership development and client services.

Ms. Hufft was most recently Vice President of Strategic Development for Sage Collective, an Omnicom-owned experiential agency focused on premium brands. At Sage, she was responsible for business development and managing experiential programs for clients including Visa Signature, Mercedes-Benz and Rockport.

Prior to Sage, she spent four years at Harrison & Shriftman where she oversaw the execution of marketing programs and strategic partnerships for lifestyle brands. While at H&S, she developed and oversaw the marketing and PR efforts for the launch of Bacardi-owned Corzo Tequila, and was the senior strategic lead on the Grey Goose Vodka account. Other clients included Veuve Clicquot, UGG Australia, Samsonite Black Label, Nintendo, BlackBerry and W Hotels Worldwide.

Ms. Hufft has an MBA in Marketing and Finance from Columbia Business School.

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Dina Fierro

Vice President, Social Media

With nine years of experience in public relations, marketing and digital strategy for fashion, beauty and luxury lifestyle brands, Dina Fierro collaborates with individual HL Group practice directors and agency leadership to define and refine social strategies – including digital engagement, events 2.0, owned media and measurement – for a suite of world-class brands that include Stella Artois, Amazon Fashion, AERIN, and Nancy Gonzalez. Prior to joining HL Group, Fierro spent three and a half years with HL Group’s partner agency, Attention, most recently as the Executive Fashion Director. There, she was responsible for both the ideation and execution of creative social media strategies that leveraged earned, owned, and paid media to drive measurable ROI for clients that included Avon, The Estée Lauder Companies, The Jones Group and Banana Republic, among many others. Fierro holds a Bachelor’s degree in Fashion Buying from the prestigious Fashion Institute of Technology. In addition to her experience building brands, she’s a highly respected blogger in her own right. Read her musings on fashion, beauty and personal style at eye4style.com. Fierro serves as a mentor at the Entrepreneurs Roundtable Accelerator (ERA), a New York-based incubator that provides a roster of hand-selected participating start-ups with an intensive four-month program designed to advance their progress into exciting, viable businesses.

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Megan Matthews

Senior Vice President

With over a decade of experience working with such major brands as Nike, Beefeater Gin, Perrier Jouet Champagne, Barbie, Gap Inc. and on the global team for the Dove Campaign for Real Beauty, Megan has extensive skills in consumer public relations that has spanned multiple categories. Taking a specific focus throughout her career on marketing to women, Megan formed a division at a Toronto-based agency to specialize in marketing to the woman in her 20s, and has spoken at numerous conferences on the topic of reaching women through compelling public relations strategies. Megan has also had extensive experience in the fashion space, leading businesses such as Gap Inc.’s Athleta and INTERMIX, plus luxury ready-to-wear-brand DELPOZO, and smaller niche designers Mackage and Robert Lee Morris, plus guiding designers such as Jenny Packham and Bibhu Mohapatra through the New York Fashion Week experience. Here at HL Group Megan leads a team of lifestyle, travel and fashion publicists, with a focus on distinctive angles and smart partnerships, plus retail publicity and events for both mass and luxury retailers, influencer relations and overall brand positioning through the power of strategic editorial coverage.

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Joanne Langbein

Vice President

Ms. Langbein has been an HL Group executive since the firm was founded in 2001. She brings her extensive experience in luxury product communications and marketing, and currently specializes in strategic planning, overseeing all jewelry-related clients.

Prior to joining HL Group, she was a consultant for Tiffany & Co. Previously at Calvin Klein, Inc. as Director of Public Relations, she was instrumental in the launch of the Calvin Klein Home collection.

Ms. Langbein began her career as a general assignment newspaper reporter and shifted to the field of public relations as Director of Corporate Communications for a national fashion retailer. She has also worked independently with clients to elevate editorial coverage, brand identity, celebrity product alignment, and consumer cultivation.

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Anne Reingold

Vice President

Ms. Reingold serves as a trusted counselor on media strategy and corporate positioning, drawing on her depth of experience in news and politics. As an Emmy Award-winning Producer of Special Events with CBS News, she covered major global and national events — from the Persian Gulf War to Election Day. As Media Director for the 1992 Democratic National Convention and the Democratic National Committee, Ms. Reingold gained additional experience in the world of politics and public opinion.

Today, Ms. Reingold retains an extensive network of relationships within the journalism and publishing sectors of the media landscape, as well as political and public influencer communities. With a keen understanding of the news cycle, she currently consults a variety of companies on effective public and political strategy. In addition to supporting HL Group in a cross-team capacity, managing multi-client projects, forging partnerships, and integrating firm-wide strategies, Ms. Reingold continues to lead the firm’s expertise in the civic and philanthropic space, a personal passion.

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Devon Nagle

Senior Vice President

Devon Nagle is the Vice President of HL Group’s Consumer & Lifestyle division, working with clients across a wide range of fields including travel, online retail, automotive and consumer goods.

Nagle is a strategic communications executive with extensive experience in external brand positioning, client service, marketing communications, employee engagement, crisis management and media relations, with a specialty in writing and narrative development. He has more than 15 years’ worth of PR experience and has led successful communications campaigns for such brands as MasterCard, DHL, Sharp Electronics and Sprint.

Devon holds a Bachelor of Arts degree in English and Textual Studies from Syracuse University.

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Patrick Herning

Vice President, Influencer Marketing

Based in Los Angeles, Herning is responsible for conceptualizing and executing national and regional events on behalf of HL Group clients.

Mr. Herning manages a diverse range of client programs, from red-carpet launches to multi-market consumer retail events to charitable galas.

Previously, Mr. Herning founded and owned fathom Event Strategy, a Los Angeles based firm focused on the luxury market across fashion, lifestyle, entertainment, arts and non-profit sectors. Mr. Herning’s expertise is differentiated by a keen ability to capture a brand’s DNA and translate it into experiences that truly resonate with clients’ target demographics.

Prior to founding fathom, Mr. Herning amassed almost a decade of sales, marketing and brand building experience in the technology sector in Silicon Valley.

Mr. Herning is heavily involved in the philanthropic community in Los Angeles and sits of the board of P.S. ARTS, supports MOCA, LACMA and Art of Elysium, as well as holding a board seat with Children of Shelters in San Francisco.

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Kathleen Anne Corless

Senior Vice President

Kathleen Corless oversees HL Group’s Corporate Practice, leading media relations and reputation management programs for public and privately held companies across a broad range of industries including retail, real estate, finance and media. Ms. Corless joined HL Group in 2009 from Dukas Public Relations, a specialized financial communications agency, where she designed multi-faceted media campaigns for asset management firms, investment banks and Nobel prize-winning economists. In that role, Corless was also responsible for guiding clients through sensitive media challenges and maintaining their image throughout the financial crisis. Corless previously held various positions on national and regional political campaigns. She is a graduate of Cornell University, where she earned a B.A. in Political Science.

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Michelle Stevenson

Executive Vice President

Michelle Stevenson is an Executive Vice President in HL Group’s Los Angeles office. Her focus is on growing existing client relationships and driving new business.

Most recently, Ms. Stevenson was a managing director at Burson-Marsteller, leading the Consumer and Brand Marketing team in Los Angeles.  She brings with her more than a decade of experience in brand-building, integration, strategy and creative problem-solving.  With an expertise in consumer and brand marketing, travel and tourism, and entertainment, Ms. Stevenson has worked on clients ranging from lifestyle brands in the jewelry and paint spaces, consumer electronics, state tourism boards, gaming companies and hotels.  Campaigns that she has managed have won In2 Sabre and PR News Social Media Icon awards, and been a finalist for a variety of others.

Prior, Ms. Stevenson was a SVP at Fleishman-Hillard Los Angeles where her clients included international tourism boards, airlines and franchise businesses.  She also served as global co-chair of the firm’s entertainment practice.

Ms. Stevenson began her career at Sony-based Jaffilms and Warner Bros.-based Bel-Air Entertainment.

Leadership

Partners

hamilton_south

Hamilton South

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Founding Partner

lynn_tesoro

Lynn Tesoro

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Founding Partner

guillermo_zalamea

Guillermo Zalamea

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Partner

Executive Team

Amy Hufft

Executive Vice President, Business Development

Dina Fierro

Vice President, Social Media

Megan Matthews

Senior Vice President

Joanne Langbein

Vice President

Anne Reingold

Vice President

 

Devon Nagle

Senior Vice President

Patrick Herning

Vice President, Influencer Marketing

Kathleen Anne Corless

Senior Vice President

Michelle Stevenson

Executive Vice President

Services & Expertise

Brand Consulting

Whether crafting a marketing audit, recommending partnership opportunities or preparing a media plan, HL Group offers in-depth analysis and advisement with specific business objectives in mind. We develop programs that launch, grow or re-establish a brand’s presence and – in both strategy and execution – deliver a distinctive, consistent brand message.

Media Relations

HL Group’s long-standing editorial relationships give clients a considerable advantage in the pursuit of earned media across print, broadcast and digital channels. We leverage that press network to execute impactful campaigns in top-tier media outlets across a broad array of categories. The result is increased brand awareness and elevated profile within target markets.

Corporate Communications

HL Group strengthens corporate standing in the public arena. Our team employs media relations, executive positioning and reputation management to project a company’s desired image. In addition, HL Group offers extensive expertise in minimizing the impact of crises or potentially negative news. We proactively manage sensitive news on behalf of our clients, such as high-profile dismissals, lawsuits and other issues that may damage corporate image.

Event Services

HL Group conceives and executes events ranging from pop-up environments to Fashion Week shows to product launches, all customized to serve as extensions of brand identity. Merging expertise in both creative concepting and logistical execution, HL Group provides access to coveted brand partners, exclusive venues, VIP hosts and influential attendees. The result is a unique event experience that garners industry and consumer attention.

Influencer Engagement

HL Group cultivates a network of high-profile individuals who influence targeted consumer markets and lend cultural cachet to our clients. Our access to celebrities, thought-leaders and tastemakers furthers client exposure at an exponential rate. With a Los Angeles office entrenched in the entertainment industry, we develop celebrity dressing programs and secure high-profile event hosts and attendees.

Social Media

HL Group believes in the importance of translating brand DNA into authentic digital presence. Our digital PR and social media programs help brands bridge the gap between traditional and digital. HL Group’s social media experts work with brands to develop social identity, distribute multimedia content and cultivate online audiences as well as social communities. Through direct engagement with high-authority forums including blogs and social networks, we help clients optimize their online brand experience.

Contact Us

New York

853 Broadway, 18th Floor
New York, NY 10003
Phone: 212 529 5533

Los Angeles

9300 Wilshire Blvd. Suite 300
Beverly Hills, CA 90212
Phone: 323-966-4600

Email Us

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Careers

Submit your resume and view current openings in our New York office.

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