Marketing in the Age of Influencers
A State of the Industry Report 2019
We are in a new era of marketing – an era in which influence is a valuable, measurable currency. Brands have tapped into its growing importance by meeting consumers on their social channels and publishing the aspirational content they seek. As the influencer marketing industry rapidly flourishes and tastemaker price tags escalate, standards can fall secondary to timely convenience.
Trends in Retail
From resale to visual search to celebrity placements, HL Group explores the top retail trends in 2019.