EXECUTIVE VICE PRESIDENT
Sunny Jenkins is an Executive Vice President, overseeing the Fashion, Lifestyle, and VIP practices in HL Group’s Los Angeles office. Prior to this position, she was the Vice President of Global Public Relations at BCBGMAXAZRIA Group, LLC, managing editorial and celebrity relations worldwide, as well as Events and Brand Partnerships. Sunny joined BCBG from Quiksilver, Inc., where she was a consultant and interim head of Public Relations for Roxy. Before consulting for Quiksilver, Sunny was a Vice President at Nike Communications, where she opened the Los Angeles office for the New York-based agency and oversaw all West Coast activity. Clients included: Cointreau, Remy 1738, The Art of Shaving, Catherine Malandrino, and Mother of Pearl, among others. From 2004-2011, she was at HL Group in both New York and Los Angeles, where she culminated her tenure as a Managing Director. Sunny worked across a wide spectrum of categories including fashion, accessories, jewelry, philanthropy, multi-channel retail and spirits. Over the years, she has focused efforts on media relations, strategic brand development and event management. Clients included, but were not limited to: Vera Wang, David Yurman, Ralph Lauren, TOMS, HSN, MH USA, and W Hotels.