Building coveted brands across the fashion category is part of our unique history. We’ve helped establish and position global luxury leaders, supported emerging designers, and developed breakthrough campaigns for major retailers. We know how to deliver, season after season.
Between prestige fragrances, leading cosmetics brands, and new natural and wellness products, our experience in the beauty category is broad—and deep. We bring decades of industry insight with an eye toward developing strategies that speak not merely to functional benefits, but to overall lifestyle.
As consumers ourselves, we interact with brands every day. As communications specialists, we know how to tell the stories behind those products people use regularly. Our job is not only to grow awareness, but to build loyalty and advocacy.
Working with the design community is not just a specialty, but a passion of ours. Whether for big-box retailers, luxury shelter brands, or celebrated architects, we connect clients with industry and editorial influencers to help tell their unique story and drive consumer awareness.
From far flung destinations and global hotel brands to leading booking sites, HL Group builds integrated campaigns across PR and digital platforms to reach—and inspire—the luxury travel enthusiast, the wanderlust millennial, or simply anyone looking for a quick getaway.
We’ve successfully managed new product launches, influencer collaborations, global 360-campaigns, and large-scale events for clients as diverse as craft spirits to grocery store staples. Our approach is always tailored, whether you’re looking to reach the culinary connoisseur or the health community.
Telling stories of leadership in innovation is at the heart of our strategy. We’ve tackled app launches, brokered untraditional partnerships, and secured product reviews and awards for our clients. We’re always excited to bring the consumer the next best thing.
We develop long-term corporate positioning and thought leadership campaigns for high-profile private or public businesses and C-suite executives. No matter the industry category, we are adept at elevating a company’s voice of authority and enhancing its leadership profile.
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HL Strategic Solutions advises business leaders on how to best convey their message, overcome a reputational challenge, or gain valuable insight into a particular marketplace or sector. Our services can take the form of a proactive corporate media plan, strategic advisory for a crisis situation, or a customized research study. Our team of professionals have a proven track record devising winning media campaigns and conquering challenging situations. We are proud of our distinguished global client portfolio, which spans finance, legal, technology, real estate, retail and sports as well as academic and philanthropic institutions.