With a depth of cross-category strategic marketing and communications experience, Amy Hufft serves as HL Group’s President, overseeing the agency’s growth strategy, client services and overall operations in both New York and Los Angeles. Previously Executive Vice President and an HL Group executive since 2010, Ms. Hufft is responsible for shepherding client strategies to meet objectives, organizing cross-functional efforts across PR, experiential, digital, influencer relations and other areas and collaborating with practice leads to develop integrated strategies.
Ms. Hufft was most recently Vice President of Strategic Development for Sage Collective, an Omnicom-owned experiential agency focused on premium brands. At Sage, she was responsible for business development and managing experiential programs for clients including Visa Signature, Mercedes-Benz and Rockport.
Prior to Sage, she spent four years at Harrison & Shriftman where she oversaw the execution of marketing programs and strategic partnerships for lifestyle brands. While at H&S, she developed and oversaw the marketing and PR efforts for the launch of Bacardi-owned Corzo Tequila, and was the senior strategic lead on the Grey Goose Vodka account. Other clients included Veuve Clicquot, UGG Australia, Samsonite Black Label, Nintendo, BlackBerry and W Hotels Worldwide.
Ms. Hufft has an MBA in Marketing and Finance from Columbia Business School.